• Home
  • Portfolio
  • Capacity-building
  • Contact
  • Clients
Menu

Laurie Heller Design

Street Address
City, State, Zip
Phone Number
Making design go further.

Laurie Heller Design


Laurie Heller Design

  • Home
  • Portfolio
  • Capacity-building
  • Contact
  • Clients

Threads of Identity

Keshet conducted a first-of-its-kind survey about the lived experience of LGBTQ+ Jews of Color in Jewish spaces and I was pleased to partner with them to design the report. I developed an abstracted rainbow tallit illustration as well as icons inspired by their brand “slash” motif to help tell the vibrant, yet emotive and vulnerable stories in the data Keshet collected.

View and read the full report here.

Threads_demo1.jpg
Threads_demo2.jpg
Threads_demo3.jpg
Threads_demo4.jpg
Threads_demo5.jpg

The Miami Foundation: Legal Clinic Fund Report

In collaboration with The Miami Foundation and writer Jordan Namerow, I created a report to share stories of success from nine Legal Fund Clinic grantees around the country. Each grantee fell into one of five categories of work, and each had a 1-2 page case study to be included in the report.

Without any brand guidelines to operate within, I developed a few design proposals for The Miami Foundation to select from to determine style, typography, and color palette. I then crafted a visual categorization scheme to help readers differentiate among the grantees via color and icon use.

On this page are the front and back matter of the 23-page report as well as a few sample pages of the case studies.

LCF_demo1.jpg
LCF_demo2.jpg
LCF_demo3.jpg

Keshet Key Performance Indicator reports

I began working with Keshet in 2022 to design quarterly and annual reports on progress toward goals and outcomes. These reports are used internally with the board to support an understanding of organizational strengths, weaknesses, and where to focus for the quarter(s) ahead.

Pages in these regular reports include the content shown here, as well as visualizations covering finance, development, communications, and organizational culture performance indicators.

Over the years, I have refined or modified data visualizations to better convey the story Keshet needs to be able to quickly understand, and have reformatted the reports as priorities shift.

et.png
et2.png
youth.png
commmob.png

Leise Jones Photography Collateral

Leise Jones puts tremendous care into building rapport with her clients. She wants to ensure her print and digital materials reflect the beauty of her photography but also her warmth and openness.

Business Cards
Business Cards
Promotional materials
Promotional materials
New Client Packet
New Client Packet
Informational Downloads
Informational Downloads

City Year Annual Report: Seven Year Promise

The theme of “Our Seven-Year Promise” inspired my team and me to dream up the photo-driven concept of the flap-reveal cover and the split-photo pages that juxtapose a young student with their (hypothetical) older self. A landscape format accommodates these photo pairings and underlines the idea of longitudinal service.

1-LHellerPortfolio_04.21_Adean-00033-min.jpg
2-LHellerPortfolio_04.21_Adean-00035-min.jpg
3-LHellerPortfolio_04.21_Adean-00039-min.jpg
4-LHellerPortfolio_04.21_Adean-00048-min.jpg
5-LHellerPortfolio_04.21_Adean-00059-min.jpg
6-LHellerPortfolio_04.21_Adean-00056-min.jpg
7-LHellerPortfolio_04.21_Adean-00052-min.jpg
8-LHellerPortfolio_04.21_Adean-00066-min.jpg

City Year Investment Opportunity Books

With a niche audience and scholarly tone, this set of fundraising books have their own sub-brand look to signal a different type of investment campaign than City Year’s usual materials. I maintain typography and layout styles across the set, while giving each book its own primary and secondary color.

AllCovers.jpg
2-LHellerPortfolio_04.21_Adean-00183-min.jpg
3-LHellerPortfolio_04.21_Adean-00185-min.jpg
4-LHellerPortfolio_04.21_Adean-00190-3-min.jpg
5-LHellerPortfolio_04.21_Adean-00195-3-min.jpg
6-LHellerPortfolio_04.21_Adean-00196-min.jpg
7-LHellerPortfolio_04.21_Adean-00200-min.jpg

City Year Boston Recruitment Brochure

To foster greater diversity of thought and experience, City Year Boston hoped to recruit greater numbers of recent high school graduates to service. This brochure was designed as fold-out piece to entice young adults to physically engage. With a bold format, strong photography, and graphic quotes, this piece captured the attention of students, parents, and counselors alike.

prev / next
Back to Print & Publications
Feat2.png
5
Threads of Identity
3
The Miami Foundation: Legal Clinic Fund Report
Feat.png
4
Keshet Key Performance Indicator reports
LJPMaterialsThumbnail.jpg
4
Leise Jones Photography Collateral
8
City Year Annual Report: Seven Year Promise
BizCasethumbnail2.jpg
7
City Year Investment Opportunity Books

All work © copyright Laurie Herschman Heller 2025