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Laurie Heller Design


Laurie Heller Design

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Red Jacket Weekend

For City Year Boston’s kickoff of their 25th anniversary year, we decided to throw our own version of homecoming: A weekend of events for currently serving AmeriCorps members, alumni, family, and supporters. The look I created for the weekend was one of nostalgia and emphasis on the organization’s foundational values.

While this design is from 2013, I choose to leave it here to showcase my experience in conceptualizing and executing an event theme across a series of events and from early touchpoints in print or email all the way through to the event itself.

Red Jacket Weekend

For City Year Boston’s kickoff of their 25th anniversary year, we decided to throw our own version of homecoming: A weekend of events for currently serving AmeriCorps members, alumni, family, and supporters. The look I created for the weekend was one of nostalgia and emphasis on the organization’s foundational values.

While this design is from 2013, I choose to leave it here to showcase my experience in conceptualizing and executing an event theme across a series of events and from early touchpoints in print or email all the way through to the event itself.

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interactive "call to action" cards at alumni reception

interactive "call to action" cards at alumni reception

Opening Ceremony print program

Opening Ceremony print program

Sunday family brunch program card

Sunday family brunch program card

Stage backdrop (used across events)

Stage backdrop (used across events)


All work © copyright Laurie Herschman Heller 2025