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Laurie Heller Design

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Laurie Heller Design


Laurie Heller Design

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Office Designs

Appreciation Wall

For City Year’s 29 sites across the county, offices are a key brand interaction point for AmeriCorps members and stakeholders. With an eye toward a balance of visual impact and cost efficacy, I enjoy finding new ways to infuse our brand style and values into unique work spaces.

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Lasercut Wood Centerpieces

We invested in these wood centerpieces knowing they would infuse City Year’s brand into a wide range of events for years to come, from evening receptions to fundraising luncheons to recruitment nights. I worked closely with the fabricators to ensure the pieces would be self-supporting and also easy to pack away and transport.

three-sided self-standing centerpiece
three-sided self-standing centerpiece
24"-high single panel woodcuts
24"-high single panel woodcuts
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Starry Starry Night: Shining The Light

This annual gala was centered around the concept of “widening the circle of those able to stand in the light of social justice.” My designs harnessed shimmering visuals of light and circles to infuse an elegant look while bringing the theme to life throughout the event spaces.

While this design is from 2013, I choose to leave it here to showcase my experience in conceptualizing and executing an event theme through from early touchpoints in print or email all the way to the event itself.

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sponsor recognition (back bar wall)
sponsor recognition (back bar wall)
table design (centerpieces, linens, thank you treats) and print program.
table design (centerpieces, linens, thank you treats) and print program.
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stage backdrops
stage backdrops
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Starry Starry Night: The Power of Red

This gala design was inspired by the idea of representing emotions as colors. Through the event’s content and design, we explored the highs and lows of a year of service as experienced by students, City Year AmeriCorps members, parents, and school faculty.

While this design is from 2012, I choose to leave it here to showcase my experience in conceptualizing and executing an event theme through from early touchpoints in print or email all the way to the event itself.

invitation
invitation
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sponsor recognition: glow pillars at reception
sponsor recognition: glow pillars at reception
stage design: backdrop and screens
stage design: backdrop and screens
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table design: linens, centerpieces, programs and pledge cards
table design: linens, centerpieces, programs and pledge cards
centerpieces
centerpieces
pledge cards
pledge cards
print program, accordion fold
print program, accordion fold
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Red Jacket Weekend

For City Year Boston’s kickoff of their 25th anniversary year, we decided to throw our own version of homecoming: A weekend of events for currently serving AmeriCorps members, alumni, family, and supporters. The look I created for the weekend was one of nostalgia and emphasis on the organization’s foundational values.

While this design is from 2013, I choose to leave it here to showcase my experience in conceptualizing and executing an event theme across a series of events and from early touchpoints in print or email all the way through to the event itself.

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interactive "call to action" cards at alumni reception
interactive "call to action" cards at alumni reception
Opening Ceremony print program
Opening Ceremony print program
Sunday family brunch program card
Sunday family brunch program card
Stage backdrop (used across events)
Stage backdrop (used across events)
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Back to Event + Environmental
Appreciationthumbnail.jpg
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Office Designs
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Lasercut Wood Centerpieces
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Starry Starry Night: Shining The Light
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Starry Starry Night: The Power of Red
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Red Jacket Weekend

All work © copyright Laurie Herschman Heller 2025